Wednesday, July 3, 2013

Groupon takes on OpenTable with 'Groupon Reserve,' bundles reservations with coupons

Groupon takes on OpenTable with 'Groupon Reserve,' bundles reservations with coupons

Not satisfied with simply locking down your discount mountain-climbing lessons and hot stone massages, Groupon announced Groupon Reserve this morning, which aims to bundle time-based discounts with restaurant reservations. Groupon's tapping Savored.com's reservation tech to handle the heavy-lifting behind the scenes -- the service is already live in 10 markets, including New York City and Los Angeles, and seemingly goes after OpenTable head-on.

Of course, Groupon Reserve isn't quite the same service as OpenTable. With Reserve, you plug in a time, party size, date and city, and you're offered a variety of restaurant options with discounts, whereas with OpenTable you're simply plugging in the aforementioned info and looking for a spot. Though Groupon Reserve only handles restaurant reservations thus far, the plan is for "spas, salons and hotels" in the coming months; ambiguous options from "top beauty, product, travel and entertainment brands" are also in the cards. Groupon Reserve will reach international shores and even more US cities "by the end of 2013." Now if you'll excuse us, we're arranging a more affordable date at Butter. We're pretty fancy.

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